Setting up an online store is one thing, and marketing it so effectively that enough people buy from you to turn it into a profitable business is another.

What this essentially means is that ecommerce is no a garden to walk in, because it takes real efforts, planning, and execution of well-planned strategy to get a store up and running. And, you have to do all this every day to ensure that you are one (or several) step ahead of the competition.

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